A model on the Styled By Citi runway at LA Fashion Week

Makethe ideaundeniable.

Creative Director, Brand and Experiential, based in Chicago.

Selected work

The strongest ideas earn belief immediately.

They feel emotionally true, strategically sharp, and difficult to ignore, because they’re built from real human tension and not surface-level trends. I find that idea, sell it on strategy, and stay through build. I see the red thread, and I help the people who own each piece carry it through.

Clients

State Farm, Citi, U.S. Army, Taco Bell, Anheuser-Busch, Pfizer, Google, SC Johnson, TransUnion, Emotiv, Nature’s Way

Agencies

Publicis, TMA, Energy BBDO, Wilson Dow, Hirschfeld, Pinnacle

Recognition

Gold Ex Award, Pro Awards, Reggie Awards, FCS

Ideas that didn’t ship