The dog got demoted. Then a package came from Chewy.
RoleSenior Creative Director, Publicis
ScopeScript, concept, creative direction
FormatBrand film for Citi’s supply chain finance program, featuring Chewy
NoteI wrote this one myself.
Citi powers the supply chain. Chewy saves a spot in the family.
The assignment was to explain Citi’s supply chain finance program through its partnership with Chewy. Corporate logistics puts people to sleep, so we told it through the family’s firstborn realizing he’s no longer the only child.
The financing enables the delivery. The delivery saves the day. I wrote the script to let him do the emotional lifting so the bank doesn’t have to.
Next project
Financial Portraits