The U.S. Army overhauled its high school outreach, replacing traditional obstacle courses with a groundbreaking metaverse experience called Pathfinder Arena. This live career event featured inspiring soldiers and professionals from various fields offering students an interactive platform for nationwide learning and engagement. The outcome exceeded expectations, proving to be both more engaging and scalable than in-person programs.

PATHFINDER ARENA

METAVERSE RECRUITMENT WITH THE U.S. ARMY

At the conclusion of the presentation in Pathfinder Arena, guests were treated to an aerial fly-through of Fort Futures, enhancing the experience's scale.

Because the soldiers couldn’t be in one place we set up remote green screen sets across the country using small COVID-compliant crews.

In Fort Futures, we showcased content from the Army's "What's Your Warrior" campaign, spotlighting various career opportunities beyond traditional military roles aiming to redefine Gen Z perceptions of Army careers.

Through the magic of real-time green screen compositing, the Soldiers and host interacted on a virtual stage. Even though some were thousands of miles apart.