At the LA Auto Show, State Farm Bank assisted car buyers in navigating the complexities of loans by providing transparent State Farm vehicle loans. This activation served as the backdrop for a video series featuring celebrity illusionist Justin Willman, who used his magic to transform loan discussions into unforgettable experiences.

LOAN ILLUSIONS

LOAN ILLUSION SPACE

Our physical space took its visual cues from your traditional dealership experience. However, the reception desk, vehicle posters and sales offices were all purposefully designed to help car-buyers see through loan illusions.

We took over the Convention Center staircase at the event and worked with the perceptual artist Michael Murphy to create a visual illusion that got attendees thinking about their next visual loan.

TAKE ANOTHER LOOK
AT YOUR VEHICLE LOAN